With the acquisition of Be Connect, Intracto Group is expanding its expertise in the field of performance and content marketing. It is also an excellent opportunity to further increase the footprint in Brussels.

Be Connect's customer portfolio includes customers such as...

After a selection procedure, SNCB decided to work with TBWA as its communication partner for the next four years. The agency will start its mission on 1 January.

Marc Huybrechts, Director of Marketing & Sales at NMBS/SNCB: "TBWA's strategic approach, which places the tr...

One of the common reasons we hear from advertisers to pitch their business, is the fact that they find their agency ‘too expensive’. When questioning the respective agencies, we tend to hear the opposite: ‘too much pressure on our margins’. 

Bad debts make bad frie...

This fall, the PitchPoint team went to London to observe the latest trends in the agency world. In 3 days’ time we met the management of 19 leading communication agencies and holdings*. We tried to understand the fundamental trends that will determine the world of comm...

Alex Thoré and Kjell Colsoul announce the launch of BUDA.agency. With their team (about twenty employees) and a solid customer portfolio (Coca-Cola, Mondelez, Ferrero, Mars, La Lorraine, Ford, etc.), they aim to integrate Brand Experience and Content Marketing in a new...

After the competition in which Air, Wunderman and Publicis participated, MIVB/STIB decided to continue its collaboration with the Mortierbrigade.

STIB marketing director Lionel Lammens: "The choice was not easy, because we received four strong files. Sometimes it is mor...