As a marketeer, increasing the efficiency and effectiveness of the relationship you have with your agency(ies) is an important aspect of your scope. In a world of faster/better/cheaper, managing and maximising the alignment and collaboration between all parties has bec...
With the acquisition of Be Connect, Intracto Group is expanding its expertise in the field of performance and content marketing. It is also an excellent opportunity to further increase the footprint in Brussels.
Be Connect's customer portfolio includes customers such as...
After a selection procedure, SNCB decided to work with TBWA as its communication partner for the next four years. The agency will start its mission on 1 January.
Marc Huybrechts, Director of Marketing & Sales at NMBS/SNCB: "TBWA's strategic approach, which places the tr...
One of the common reasons we hear from advertisers to pitch their business, is the fact that they find their agency ‘too expensive’. When questioning the respective agencies, we tend to hear the opposite: ‘too much pressure on our margins’.
This fall, the PitchPoint team went to London to observe the latest trends in the agency world. In 3 days’ time we met the management of 19 leading communication agencies and holdings*. We tried to understand the fundamental trends that will determine the world of comm...
Alex Thoré and Kjell Colsoul announce the launch of BUDA.agency. With their team (about twenty employees) and a solid customer portfolio (Coca-Cola, Mondelez, Ferrero, Mars, La Lorraine, Ford, etc.), they aim to integrate Brand Experience and Content Marketing in a new...
