“How much should we pay?” is a standard question PitchPoint receives from advertisers.
The real questions are:
• Do you get value for money?
• Is your remuneration fair, balanced, future-proof and stimulating?
Our proprietary COMPARE benchmark database contains financial details of the most commonly used agencies and will give insights about market rates.
It contains details that go beyond hourly rates and give further insights linked to more relevant parameters such as scope, coordination, strategic input…
The tool will help you evaluate if your remuneration is fair for both parties involved.