COLLAB

WHAT IS IT

COLLAB is a tool that generates the right ‘conversations’ and identifies the need for corrections on client and agency side.

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PRINCIPLES

3 key dimensions make a relationship performant and long lasting:

• EXPERTISE: parameters linked to competence & skills needed for an effective relationship

• PROCESS: parameters linked to the efficiency of the relationship

• ATTITUDE: parameters linked to the overall chemistry and value alignment

A relationship involves 2 parties. Although the COLLAB tool can be activated one way (Standard 90° agency evaluation), preference goes to a mutual evaluation to understand both partners’ perspective (Mutual 180° evaluation). The COLLAB tool can also be activated to add a self-evaluation from each party in order to gather greater insights and context (360° evaluation).

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WAY OF WORKING

1.    MEASURE

•    Online survey with 30 questions (10 parameters for each dimension: Expertise, Process, Attitude)

•    Survey link given to a list of team members chosen by Agency/Client

•    The survey takes 15-20 min to complete (including adding verbatims if/when needed)

2.    ANALYSIS & REPORT

•    Results are available 1 week after the survey closes, with overall, per dimension and per question data and verbatim comments

•    Issues affecting collaboration & alignment are highlighted

3.    A WORKSHOP TO DRIVE CHANGE

In case the evaluation highlights issues or frictions between a client and an agency, PitchPoint offers to moderate a workshop with key stakeholders to:

•    discuss results in all transparency and fairness

•    craft the action plan for performance improvement 

•    set clear goals and rules of engagement between both parties

Before the workshop, PitchPoint interviews 3 key stakeholders from each party to gather additional insights, used during the workshop for clearer context.

Client has the opportunity to identify its’ 3 key parameters out of the 30 to highlight additional importance and focus

These steps take 4 weeks from start to finish. It is advised to repeat this cycle 2 times per year to track progress.

The neutral position and expertise of PitchPoint as a moderator guarantees a fully transparent and constructive approach for both parties. 

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REPORT EXAMPLES