When it comes to pitching your marketing & communication agency, it takes a lot of time, resources, and energy. To increase the likelihood of success, many companies opt to work with pitch consultants who specialize in helping to select the right agency for their brand. Here are some reasons why you may want to consider using a pitch consultant for agency selection:
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Deep market knowledge: Selecting an agency requires a thorough understanding of the market, which can be time-consuming and difficult to achieve. A pitch consultant can save you time by providing in-depth knowledge of the market and keeping up-to-date with the latest changes. They can help you get a better understanding of an agency's strengths and weaknesses beyond just the basic information. Be sure this goes far beyond some facts & figures. An agency is more than a record in a database.
Experience and expertise: Pitch consultants have years of experience working with agencies and brands, and can provide valuable insights into the agency landscape. They can help you avoid common mistakes and provide guidance on what works and what doesn't work when it comes to agency selection and agency collaboration. Pitch consultants understand the challenges that brands face and can provide the right solutions.
Objectivity: As an external party, pitch consultants can provide an objective perspective on agencies and their capabilities and go far beyond the ‘someone told me about that agency’. They can help you identify your specific needs and evaluate agencies based on how well they can meet those needs. Additionally, they can bring all the concerned parties to the table and help in the decision-making process.
Efficiency: Pitch consultants can help you save time by managing the agency selection process on your behalf in the most efficient way. They can create a longlist or shortlist of potential agencies, coordinate meetings and presentations, and provide feedback on the strengths and weaknesses of each agency.
Cost savings: Although hiring a pitch consultant may seem like an additional expense, it can actually save you money in the long run. Pitch consultants can negotiate fees and scope of work with agencies on your behalf, ensuring that you get the best value for your money.
Overall, working with a pitch consultant for agency selection can help you make more informed decisions, save time and money, and ultimately find an agency partner that is the best fit for your business.