Following a well-managed pitch organized by PitchPoint, Kia has chosen Happiness as its new communication partner. The first campaigns are expected by the end of this year, including for the occasion of the Motor Show.

Joris Peeters, Head of Marketing & PR at Kia Belgium, said: “In a world and a category that’s rapidly evolving, Kia is not standing still. The brand is undergoing major changes, accompanied by great ambitions. Communication will continue to play an important role in achieving these ambitions. Happiness proved to be the strongest partner to guide Kia in this journey, both strategically, creatively, and in the execution across all possible touchpoints. Happiness presented the strongest proposal, both for the B2C and B2B markets. Moreover, the positive energy radiated by the team throughout the entire process was contagious. At Kia, we believe positivity is infectious, which is why we chose Happiness!”
Source: MM
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