ADVERTISER EVALUATION

Measure your relationship

WHAT IS IT

Stronger relationships between advertiser and agency lead to better work and increase the impact of the marketing budget.

Unfortunately, in 80% of the pitches PitchPoint conducts for advertisers, incumbent agencies are taken by surprise when the account is put up for pitch.

Spending time and energy on crafting plans to keep clients, is as important as focusing on plans for business development

The PitchPoint COLLAB-tool gives agencies and their clients an in-depth and relevant survey platform to measure the state of the relationship, identify potential frustration upfront and craft action plans for improvement fast.

HOW WILL WE HELP

  • Relevant: Based on PitchPoint’s unique decade-long experience, all questions in the survey have been carefully crafted to evaluate the 3 most important dimensions of the relationship: Expertise, Process, Attitude

  • Actionable: The COLLAB-tool ensures survey results are leading to concrete action plans for improvement

  • Flexible: The survey can be anything from one-dimensional (advertiser evaluates agency) to full 360° including a self-evaluation for both parties

  • Avoid pitch

PROCESS

1. Set Up online Survey

Decide on the extend of the survey (90° <-> 360°) and invite stakeholders (advertiser & agency) to fill out the online survey of 30 questions

2. Presentation Workshop

Presentation & moderation of discussion to the stakeholders followed by action plan workshop to define and align on ways of improvement – 4 hours

3. Action Plan Follow Up

Detail out the first draft action plans from the workshop and ensure proper timelines, KPI'S and clear consequences in case of non-improvement – 3 hours

4. Online Survey

Measure improvement through activation of the COLLAB-tool 1 year later 

 

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