Proximus launched a pitch to select a new integrated agency roster. Currently, Proximus mainly cooperates with Space, BBDO and Pivott.
The intention is to work with various partners to build an ecosystem that offers the ideal combination of solutions. They look for expertise in the field of creative design (interactive and digital), traditional and digital media, as well as sales channels. The ecosystem must also provide customer-centric communication, both for the residential market and for small and medium-sized businesses.
Guillaume Boutin, Chief Consumer Market Officer, said: "Our ambition is to become the supplier of digital services and media 'par excellence' through our Proximus and Scarlet brands, both in the residential and SME markets. Our goal is to get the right message to the right audience at the right time and the right place. To achieve this ambition, we need to surround ourselves with the best partners, who are not only creative but also embrace innovation."