Ter Beke organized an agency selection process for their brand 'Come a Casa'. The ambition is to give the brand a new positioning in the tough fight against private labels and to develop a long-term story. The competition was won by Darwin.
"Darwin managed to translate a good strategic insight into a strong, relevant and creative concept. This has enabled them to make a difference"says Cédric Lemineur, Marketing Manager at Ter Beke.
Come a casa is a second major win for Darwin in 2018 after AkzoNobel (Levis and Dulux).
Source: press release Darwin