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Ter Beke selects Darwin

January 30, 2018

Ter Beke organized an agency selection process for their brand 'Come a Casa'. The ambition is to give the brand a new positioning in the tough fight against private labels and to develop a long-term story. The competition was won by Darwin.

 

"Darwin managed to translate a good strategic insight into a strong, relevant and creative concept. This has enabled them to make a difference"says Cédric Lemineur, Marketing Manager at Ter Beke.

 

Come a casa is a second major win for Darwin in 2018 after AkzoNobel (Levis and Dulux).

 

Source: press release Darwin

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