Daimler AG launched an international pitch for the Mercedes brand. The pitch is internationally coordinated by 'The Observatory' in Hamburg. According to the pitch consultant, "the process is already well progressed and agencies are in place to respond".
The objective is to select a new global agency network for the Mercedes-Benz brand for all countries, except USA and China. According to the advertiser no local pitches will be organized. In Belgium the communication agency for Mercedes is BBDO.