PitchPoint visited Spectra. This is the new initiative of Kristel Vanderlinden and Karin De Bruyn.
The agency develops brand transformation strategies. Spectra believes strong brands need a clear purpose. The two ladies are convinced that companies need a strong set of values and a better connection with the consumer.
Spectra also organizes workshops about brand models, customer journey’s, design thinking and stakeholder mapping.
For more info on Spectra, click here.