Wunderman, part of WPP, decided to create their regional headquarter for Benelux in Antwerpen. Antoinette Hoes, CEO at Wunderman Amsterdam, leaves the company. Antoinette (ex-DDB and Tribal WorldWide) started at Blast Radius/Wunderman Amsterdam in January 2016.
Gio Canini and Erwin Jansen , co-CEO's Wunderman and Y&R Benelux, will lead the agency and maximize the synergies between the Amsterdam, Antwerp and Brussels branches. The daily management in Amsterdam will be done by Johan de Keulenaer.
Last year Wunderman Amsterdam won the Grolsch pitch. The agency was selected to support the beer brand for their international expansion.