August 1, 2017

When speaking about costs and remuneration, a lot of agencies lack transparency. Be clear on what is included in your proposal and what is not. Make sure the remuneration model is well understood by all parties involved.Sometimes agencies undersell themselves financial...

May 23, 2017

Decades ago brands paid communication agencies a fee as a percentage of media. It  was contra productive, as it  gave agencies an incentive to book as much media as the brand would accept. This model is not used anymore in Belgium (with exception of some media agencies...

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