September 3, 2019

The world of charities and fundraising is not immune to digitisation. SOS Kinderdorpen selected Wijs to be the partner to translate the expertise of the organisation into a strong digital story.

The children's rights organisation selected Wijs with two objectives:

-...

August 30, 2019

Diageo, the British alcoholic drinks giant, manages more than 200 brands. They brought their programmatic and social buying in-house in North America. They claim that the move boosted productivity while delivering more control and returns.

Jason Acker, director of digit...

July 16, 2019

Last month we supervised various public tenders. Unfortunately, government and public companies can’t use the ‘normal’ selection procedure that most brands follow. They are bound by specific legislation and rules, which makes the process complicated. As a result many r...

July 9, 2019

Production mark-ups on production cost is still one of the most common and yet the most flawed way to remunerate an agency.

By production mark-up, we understand a percent on the cost of production that the agency adds to this third party cost in order to manage the prod...

July 2, 2019

Crafting a good scope of work for your agency is crucial to increase value.

Make it detailed, defined, specific

While working on the remuneration of a communication agency, the first step for the advertiser is to list a scope of work that is detailed, defined and specifi...

June 17, 2019

Since the beginning of this year, the Intracto Group has been rapidly building a digital full-service group, with acquisitions in the areas of technology, marketing, content, creation and strategy. Today, the Intracto Group and Prophets announce that they will merge wi...

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