Optimizing relationships between brand owners and agencies
January 30, 2018
Ter Beke organized an agency selection process for their brand 'Come a Casa'. The ambition is to give the brand a new positioning in the tough fight against private labels and to develop a long-term story. The competition was won by Darwin.
"Darwin managed to translate...
January 29, 2018
PitchPoint had a chat and a 'virtual experience' with the agency Uncanny, a startup with a passion for creating immersive media content.
They believe that 360° video, virtual and augmented reality have the potential to transform business models and to change industries....
January 15, 2018
Chris Van Roey
Last year, some 100 agency pitches were organized by brands in Belgium. PitchPoint guided 22 of them. In total, probably 25 -at max 30- pitches were indeed guided by an external consultant in Belgium.
Comparing this to other countries, where most of the important brand...
January 11, 2018
For dutch version click here
For french version click here
Source: Custo newsletter
January 10, 2018
The jury of the Merit Awards 2017 chaired by David Favest (MIVB/STIB) published its verdict. It will be revealed on 25 January at the Merit Awards Night.
The three finalists in the Agency of the Year category are LDV United, TBWA Belgium and These Days.
Source: UBA website