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December 16, 2019

As a marketeer, increasing the efficiency and effectiveness of the relationship you have with your agency(ies) is an important aspect of your scope. In a world of faster/better/cheaper, managing and maximising the alignment and collaboration between all parties has bec...

October 14, 2019

One of the common reasons we hear from advertisers to pitch their business, is the fact that they find their agency ‘too expensive’. When questioning the respective agencies, we tend to hear the opposite: ‘too much pressure on our margins’. 

Bad debts make bad frie...

September 20, 2019

In August 2018, interactive boutique agency Gents and digital bureau Wijs, both based in Ghent, decided to join forces. Now the agencies take their next step towards integration and become Duke & Grace, a new full-service communication agency.

As a digital communication...

September 11, 2019

The increase in complexity of the marketing and communications landscape often goes hand in hand with an increase in the number of agency partners to help brands create and implement their plans.

Optimising performance and efficiency in working with multiple agencies is...

February 1, 2019

After a selection process led by Pitchpoint, AB InBev decided to select BBDO as a communication partner for its Jupiler brand. The new partnership ends the contract with the Dutch agency Wieden+Kennedy Amsterdam. 

Arnaud Hanset, Marketing Director AB InBev Central Europ...

June 12, 2018

Brightfish, the Belgian sales house for cinema advertising, selected a new communication partner. PitchPoint coordinated the proces. The agency Lucy managed to convince Brightfish after a strategic and creative pitch. Lucy will be responsible for all communications to...

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