wo 06 jan.



COLLAB webinar (NL)

Stronger relationships between advertiser and agency lead to better work and increase the impact of the marketing budget. The COLLAB-tool ensures concrete action plans for improvement.

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COLLAB webinar (NL)

Time & Location

06 jan. 2021 14:00 – 15:00


About the event

COLLAB is a tool to measure the performance of client-agency relationships. It generates the right ‘conversations’ and identifies the need for corrections on client and agency side. 

Most clients believe agencies play a key role in their overall success, as agencies help them drive and achieve their business goals. Most agencies invest heavily in client relationships and view this as a crucial element for their business success.

Making client-agency relationships effective, however, requires constant evaluation; to provide essential, regular pointers that stop minor problems escalating into major issues.

An evaluation not only highlights each other’s strengths and areas of improvement; it also serves as a reminder of what is expected from each other in the workplace.